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Privacy Policy

INTRODUCTION

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This Privacy Policy is introduced and implemented by  M Cha Bar” (the “We”, or “Corporation”), for (i) the operation of “M Cha Bar” stores directly owned and operated by us (the “Stores”) or (ii) our use of any website, mobile application or other digital or online service or platform to operate the M Cha Bar business, whether directly owned and operated by us or by any of our franchisees (the “Franchisees”), with the purpose of protecting your privacy. It sets out the privacy practices that apply when you visit the Stores, use any mobile application or digital platform operated by us, or engage with us through any interaction, including via third-party platforms such as social media. For clarity, this Privacy Policy does not apply to the privacy practices of any of the Franchisees operating under the same brand. Each of them is independently responsible for their own privacy practices.

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This policy describes how we collect, use, disclose, and protect your personal information, describes the types of information we may collect from you or that you may provide, and our practices for collecting, using, maintaining, protecting, and disclosing that information.

We will only use your personal information in accordance with this policy unless otherwise required by applicable law. We take steps to ensure that the personal information that we collect about you is adequate, relevant, not excessive, and used for limited purposes.

Privacy laws in Canada generally define “personal information” as any information about an identifiable individual, which includes information that can be used on its own or with other information to identify, contact, or locate a single person. Personal information does not include business contact information, including your name, title, or business contact information.

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This policy applies to information we collect, use, or disclose about you:

 

  • When you visit the Stores.

  • When you use our Wi-Fi offered at the Stores.

  • When you visit our website or any third-party website, or use any mobile application operated by us or any third party for online ordering.

  • When you participate in any reward program offered by us.

  • When you create an account with us, whether by visiting the Stores or through any online system.

  • When you sign up with us to receive marketing emails, such as newsletters, offers and promotions.

  • When you enter a contest or participate in an event or promotion initiated or sponsored by us.

  • When you donate to one of our fundraising or community initiatives.

  • When you interact with us via email, text, social media and other electronic messages between you and us.

  • When you apply for a job with us.

  • Any other sources.
     

INFORMATION WE COLLECT ABOUT YOU

1.    We may collect the following information from you when you visit our Stores or purchase our products or services:

•    Your contact information – such as your phone number, email address, or other contact details you provide when placing an order, making an enquiry, or signing up for promotions.
•    Your name – when provided in connection with a purchase, reservation, or customer inquiry.
•    Your payment information – such as credit or debit card details, WeChat Pay, Ali Pay, Apple Pay or other transaction data necessary to process your payment.
•    Your video or sound – our Stores may be equipped with a surveillance system that may capture images or audio recordings of you for security and safety purposes.
•    Information about you and your device when you access our Wi-Fi – including your device ID, IP address, browser type, operating system, and other technical details that help us maintain and improve our network.

2.    When you order food online, whether through our website or mobile app, or via a third-party platform (such as Uber Eats, DoorDash, SkipTheDishes, Fantuan, or other food delivery services), we may collect:

•    Your full name.
•    Contact information, including phone number and email address.
•    Delivery address and billing address.
•    Order details, including items purchased, special instructions, dietary preferences, and time of order.
•    Payment information, such as credit/debit card number (processed through a secure third-party payment gateway), billing name, and billing postal code.
•    Transaction and purchase history.
•    Device information (if ordering through our platform), including IP address, browser type, operating system, and other technical identifiers.
•    Referral information, such as how you found our site or app (e.g., through a search engine or referral link).
•    Feedback or ratings you provide regarding the order or experience.

3.    When you participate in a reward program or sign up for an account with us, either online or in-store, we may collect:

•    Full name, email address, phone number, and mailing address.
•    Date of birth, if required for eligibility (e.g., age-based rewards or promotions).
•    Account login credentials, including username and password.
•    Preferences and interests you voluntarily provide.
•    Membership status and activity, including points collected, redemptions, and program tier level.
•    Purchase and visit history, linked to your account.
•    Communication preferences, such as opt-ins for emails, SMS messages, or notifications.
•    Surveys, feedback, or responses related to your membership or experience.

4.    When you enter a contest or promotion, or participate in a fundraising or community campaign organized or sponsored by us, we may collect:

•    Full name, phone number, email address, and physical address.
•    Demographic information you voluntarily provide (such as age, gender, or location, if applicable to the promotion).
•    Content you submit, including essays, photos, videos, social media tags, or responses.
•    Information related to prize delivery, including government-issued ID for verification, if applicable.
•    Donation details, if applicable to fundraising (such as amount donated, payment method, and charitable receipt preference).
•    Event participation details, such as check-in time, RSVP status, and event feedback.
•    Signed consents or waivers, where applicable.

5.    When you interact with us via social media platforms, such as Instagram, Facebook, TikTok, or others, we may collect:

•    Your social media handle, profile photo, and any publicly accessible profile details.
•    Comments, direct messages, posts, or mentions that tag us or include our brand name.
•    Content you submit or share, such as photos or videos in response to our campaigns or promotions.
•    Engagement data, such as likes, shares, or reposts.
•    User-generated content if you consent to us reposting or using it.
•    Location information, if your post includes geotags or if provided via the platform.
Note: We will only access or collect information you have made publicly available or have explicitly shared with us in accordance with the social media platform's terms and your privacy settings.

6.    When you apply for a job with us, either in person or online, we may collect:

•    Your resume/CV, including full name, contact information, education history, and work experience.
•    Cover letter or application form responses, including your interest in the role and availability.
•    References and referees' contact information, where provided.
•    Interview notes, assessment results, and other recruitment records.
•    Government-issued ID or documentation verifying your identity and legal right to work (e.g., SIN, work permit, or visa status).
•    Criminal background check information, if required for the role and permitted by law.
•    Any correspondence or communication exchanged during the hiring process.
 

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HOW WE USE YOUR INFORMATION
 

We use the personal information we collect for purposes consistent with the manner in which it was provided. Specifically, we use your contact and payment information to process and fulfill orders placed online or in-store, including to deliver products, provide customer service, and manage payment transactions. When you sign up for an account or participate in our reward program, we use your information to create and manage your account, track your purchases and reward activity, personalize your experience, and communicate with you about account updates, offers, and program benefits. If you enter a contest, promotion, or participate in a fundraising or community campaign, we use your information to manage your participation, verify eligibility, administer prizes or donations, and communicate relevant updates. When you interact with us on social media, we may use publicly shared content or direct communications to respond to your inquiries, engage with you, repost user-generated content (with consent), and improve our brand presence and customer engagement. If you apply for a job with us, we use your application information to assess your qualifications, conduct interviews and reference checks, verify your identity and work eligibility, and manage the hiring process. Additionally, we may use information collected via our surveillance system and Wi-Fi network to ensure the safety and security of our premises, protect against fraud or unauthorized access, and maintain the integrity of our operations.
 

From time to time, we may offer you the opportunity to participate in customer surveys to help us improve our products, services, and overall customer experience. Participation in these surveys is entirely voluntary. Any information you provide in response to a survey will be used in an aggregated and de-identified form, meaning it will not be linked to you personally and cannot be used to identify you. The aggregated data may be used for internal analysis, business planning, and service improvement purposes.

We handle your information with care and in accordance with our privacy practices to ensure its confidentiality and integrity.
 

DISCLOSURE OF YOUR INFORMATION
 

We may disclose aggregated information about our users, customers, partners and associates, etc. and information that does not identify any individual, without restriction.

We may disclose personal information that we collect or you provide as described in this privacy policy:

  • To the Franchisees, with whom we work closely to deliver products and services under the brand’s overall management and operational system, including fulfilling orders, addressing customer inquiries, providing support, or jointly conducting marketing, promotional, or community campaigns. This sharing helps ensure a consistent and coordinated experience across locations operating under our brand. Please note that each Franchisee is independently owned and operated and maintains its own privacy practices. Any personal information collected or handled directly by a Franchisee is governed by that Franchisee’s own privacy policy.

  • To service providers or business partners,  who support our business operations and help us deliver products and services to you. These may include but are not limited to software providers who maintain our online ordering system, website, or mobile app; food delivery service providers; advertising and marketing agencies; data analytics companies; and payment processing providers. The information shared with these service providers may include your name, contact details, order and transaction information, payment information and technical data related to your use of our platforms. We share this information solely for the purpose of enabling these providers to perform services on our behalf and in connection with our business operations. We do not authorize them to use or disclose your information for their own marketing purposes or for any purposes unrelated to the services they are providing to us.

  • To parties in connection with donations and fundraising initiatives that we participate or sponsor, who we may share your information with when you choose to donate or participate in one of their initiatives.

  • In accordance with applicable law, to a successor in the event of an amalgamation, divestiture, restructuring, reorganization, dissolution.

  • To fulfill the purpose for which you provide it.

  • For any other purpose disclosed by us when you provide the information.

  • With your consent.

We may also disclose your personal information:

  • To comply with any court order, law, or legal process, including to respond to any government or regulatory request, in accordance with applicable law.

  • For billing and collection purposes, protecting the integrity of our services, and preventing or investigating fraud, or security breaches.

  • If we believe disclosure is necessary or appropriate to protect the rights, property, or safety of the Corporation, our customers, or others.
     

TRANSFERRING YOUR PERSONAL INFORMATION
 

We may transfer personal information that we collect or that you provide as described in this policy to contractors, service providers, and other third parties we use to support our operation and who are contractually obligated to keep personal information confidential, use it only for the purposes for which we disclose it to them, and to process the personal information with the same standards set out in this policy.
 

We may process, store, and transfer your personal information in and to a foreign country, with different privacy laws that may or may not be as comprehensive as Canadian law. In these circumstances, the governments, courts, law enforcement, or regulatory agencies of that country may be able to obtain access to your personal information through the laws of the foreign country. Whenever we engage a service provider, we require that its privacy and security standards adhere to this policy and applicable Canadian privacy legislation.

By submitting your personal information or engaging with us, you consent to this transfer, storage, or processing.
 

COOKIES, WEB BEACONS
 

We may use cookies, web beacons, and similar tracking technologies on our website and mobile applications to enhance your browsing experience and to support our digital advertising efforts. These technologies allow us to recognize your device, remember your preferences, and collect information about your interactions with our digital platforms, such as pages viewed, links clicked, and time spent on the site. We may also use this information, sometimes in coordination with third-party advertising partners, to deliver targeted advertisements that are more relevant to your interests, measure the effectiveness of our marketing campaigns, and better understand user behavior. You can control or disable cookies through your browser settings; however, doing so may affect the functionality of certain features on our website.
 

CHOICES ABOUT HOW WE USE AND DISCLOSE YOUR INFORMATION
 

We strive to provide you with choices regarding the personal information you provide to us. We have created mechanisms to provide you with the following control over your information:

  • Access and update your information: You can view and edit your personal details through your account settings.

  • Manage communication preferences: You may opt out of receiving promotional emails and disable push notifications at any time through your account settings or following the instructions contained in those emails or notifications.

  • Delete your account: You may request the deletion of your account and associated data, subject to our legal or operational obligations to retain certain information.

  • Request data access or correction: You may contact our support team to access, correct, or inquire about the personal data we hold about you.
     

DATA SECURITY
 

The security of your personal information is very important to us. We use physical, electronic, and administrative measures designed to secure your personal information from accidental loss and from unauthorized access, use, alteration, and disclosure.

The safety and security of your information also depends on you. Where you (or where you have chosen) have set up a password for access to our website or mobile app, you are responsible for keeping this password confidential. We ask you not to share your password or log in credentials with anyone.
 

Unfortunately, the transmission of information via the Internet is not completely secure. Although we do our best to protect your personal information, we cannot guarantee the security of your personal information transmitted to our website or mobile app. Any transmission of personal information is at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained on our website or mobile app.
 

In the event of a data breach involving your personal information, we are committed to notifying you as soon as reasonably possible and in accordance with applicable data protection laws. Notification will be provided using the contact information associated with your account and will include relevant details about the nature of the breach, the information affected, and any steps we are taking or recommend you take to protect your data. We take data security seriously and will act promptly to investigate and mitigate any breach to minimize impact to our users.
 

DATA RETENTION
 

Except as otherwise permitted or required by applicable law or regulation, we will only retain your personal information for as long as necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. Under some circumstances we may anonymize your personal information so that it can no longer be associated with you. We reserve the right to use such anonymous and de-identified data for any legitimate business purpose without further notice to you or your consent.
 

CHILDREN’S PRIVACY
 

We do not knowingly collect personal information from children under the age of 13, or such other minimum age as may be specified under applicable privacy laws, without verifiable parental or guardian consent. If we become aware that we have inadvertently collected personal information from a child without the required consent, we will take reasonable steps to delete such information from our records as soon as possible. We encourage parents or guardians to contact us if they believe their child has provided personal information to us without their consent.
 

ACCESSING AND CORRECTING YOUR PERSONAL INFORMATION
 

It is important that the personal information we hold about you is accurate and current. Please keep us informed if your personal information changes. By law you have the right to request access to and to correct the personal information that we hold about you.

If you want to review, verify, correct, or withdraw consent to the use of your personal information you may use the contact feature on our website to request access to, correct, or delete any personal information that you have provided to us. We may not accommodate a request to change information if we believe the change would violate any law or legal requirement or cause the information to be incorrect.
 

We may request specific information from you to help us confirm your identity and your right to access, and to provide you with the personal information that we hold about you or make your requested changes. Applicable law may allow or require us to refuse to provide you with access to some or all of the personal information that we hold about you, or we may have destroyed, erased, or made your personal information anonymous in accordance with our record retention obligations and practices. If we cannot provide you with access to your personal information, we will inform you of the reasons why, subject to any legal or regulatory restrictions.
 

If you are concerned about our response or would like to correct the information provided, you may contact our Privacy Officer using the contact feature on our website to reach us.
 

WITHDRAWING YOUR CONSENT
 

Where you have provided your consent to the collection, use, and transfer of your personal information, you may have the legal right to withdraw your consent under certain circumstances. To withdraw your consent, if applicable, contact us at through contacts us feature.
 

CHANGES TO OUR PRIVACY POLICY

It is our policy to post any changes we make to our privacy policy on this page. If we make material changes to how we treat our users' personal information, we will notify you by email to the email address provided by you or through a notice on our website or mobile app. We include the date the privacy policy was last revised at the top of the page. Your use of our services or your provision of personal information to use our services following such changes indicates your acceptance of the revised Privacy Policy.
 

CONTACT INFORMATION AND CHALLENGING COMPLIANCE

We welcome your questions, comments, and requests regarding this privacy policy and our privacy practices. Please contact us through contact us feature.
 

We have procedures in place to receive and respond to complaints or inquiries about our handling of personal information, our compliance with this policy, and with applicable privacy laws. To discuss our compliance with this policy please contact our Privacy Officer using the contact information listed above.

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